Montréal, June 5, 2019 – Videotron is pleased to announce the appointment of Sylvie Charette as Vice-President, Marketing and Customer Experience, Fizz. With more than 25 years of experience in marketing communications, Sylvie is joining a seasoned, innovative team for which she is a good fit.
In her new duties, Sylvie will be responsible for increasing Fizz's brand recognition and continuing its development in our market. She will be in charge of the digital go-to-market strategy for Fizz mobile and Internet services and for increasing their market share. She will also be responsible for customer experience and for the development and management of digital operations.
Her recognized leadership skills and unique expertise make Sylvie the right person to spearhead our teams' efforts to develop and differentiate the Fizz brand in a highly competitive marketplace.
Sylvie is returning to Videotron, where she led the Branding and Digital Media teams in 2013 and 2014, after spending several years in senior marketing management positions with major corporations including Nespresso, Via Rail Canada, Rogers Communications, Telus and Bell.
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Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, digital cable television, and other services. As of March 31, 2019, Videotron was serving 1,582,600 cable television customers. The Club illico over-the-top video service had 431,700 members. Videotron is also the Québec leader in high-speed Internet access, with 1,710,800 subscribers to its cable service as of March 31, 2019. As of the same date, Videotron had 1,193,600 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,094,900 Québec households and organizations. Videotron ranks on the prestigious Canada's Top 100 Employers and Montréal's Top Employers lists.