Montréal, April 14, 2009 – Videotron is introducing a new corporate identity to accompany the creation of its new Advanced Wireless Services (AWS) network. The new brand image will reflect the far-reaching convergence strategy supported by the AWS network, which will make it possible to offer current and future customers an unprecedented technological and entertainment experience.
With the addition of mobile telecommunications services to Videotron's product line-up, the Company needed flexible branding. The new cubic logo and the revamped infinite power signature illustrate the possibilities and the control Videotron places in the hands of customers in the form of a customized consumer experience, said Claude Foisy, Vice President, Brand and Content.
The first television commercial was broadcast yesterday evening. Several print advertisements and commercials will appear over the coming days.
Agency: Sid Lee
Production house: TVAccès
Producer: Christian Langlois
Postproduction: Fly
Sound: Boogie
Videotron Ltd. (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and wireless telephone service. Videotron is a leader in new technologies with its illico interactive television system and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of December 31, 2008, Videotron was serving 1,715,616 cable television customers in Québec, including 927,322 illico Digital TV subscribers. Videotron is the Québec leader in high-speed Internet access, with 1,063,847 subscribers to its cable modem service as of December 31, 2008. As of the same date, Videotron had activated 63,402 lines on its wireless telephone service and was providing cable telephone service to approximately 851,987 Québec households and organizations.
