Montréal, May 30, 2012 – To meet the needs of its growing customer base and respond to increasing demand from Quebecers for online services, Videotron has overhauled its videotron.com site. The new site, developed in collaboration avec Nurun, is a major step in Videotron's move towards e-commerce. It features a fresh design and advanced ergonomics to provide customers with a simplified online experience.
As Quebecers consumption habits have rapidly shifted towards e-commerce, the new site provides online services that customers can readily access from any location.
The power to make an informed decision
The new videotron.com site provides videos, demos, filters and comparison tools to support users' buying decisions. In addition to sporting a new look, the site's content has been reorganized to make it easier to navigate between Videotron services. Users can reach their destination with just a few clicks and quickly find the most suitable mobile plan for their needs, estimate their data usage, compare state-of-the-art hardware, view Videotron promotions, or chat with an agent at any time.
More services
Videotron has listened to its customers. To offer a unique, user-friendly experience, Videotron worked with a team of users who tested the site with a view to making the interface simpler and more intuitive. The new platform enables Videotron to more effectively provide customers with expert guidance. More online services will be added in the future. The site also supports tactile navigation for tablets.
To see what's new on the site and discover the fresh online experience, visit videotron.com. A list of all of Videotron's online services is also available in the Customer Centre.
Agency: Nurun
Client: Videotron – Interactive Media Team
Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, and Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its interactive Digital TV service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of March 31, 2012, Videotron was serving 1,854,000 cable television customers, including 1,417,500 subscribers to its digital service. Videotron is also the Québec leader in high-speed Internet access, with 1,340,500 subscribers to its cable service as of March 31, 2012. As of the same date, Videotron had 312,800 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,212,500 Québec households and organizations. For the seventh consecutive year, Videotron was named Québec's most respected telecommunications company by Les Affaires magazine, based on a Léger Marketing survey.
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For website screenshots or technical info, please contact Jean-Julien Guyot of Nurun at 514 392-1292, ext. 22262 or at jjguyot@nurun.com
