Montréal, August 5, 2021 – From August 12 to September 12, the 5th FAR Festival des arts de ruelle will be held in alleys and atypical venues in 8 Montréal boroughs, and this year MAtv will carry the entire Festival live. The 17 days of festivities will feature multi-arts parades, street arts, shows on the Mixbus stage and a grab-bag of other performances.
The partnership with FAR fulfils MAtv’s mission as a community channel. MAtv’s coverage will let Montrealers experience the festival in real time and be part of an emerging arts event in their community.
“MAtv Montréal reflects and vibrant and vital daily lives of the city’s neighbourhoods and their residents,” says Steve Desgagné, Senior Director, MAtv. “By broadcasting local events and telling the stories of individuals and organizations, we are creating the local content that is so important to community life. We are proud to be on the ground at this edition of FAR, and to be the eyes and ears of all those who can’t be there in person.”
For the first time, MAtv will carry the entire festival live. There will be a total of 17 broadcasts, from 6:30 to 7:30 p.m. on weekdays and then from 6:00 to 9:00 p.m. on Friday, September 10, and seven straight hours, 2:00 to 9:00 p.m., on Saturday and Sunday, September 11 and 12. The closing weekend of September 10 to 12 will be the highlight of the festival, transporting festival-goers to a multitude of alleyways around the city.
A total of 215 professional artists in multiple disciplines will be part of the 5th FAR Festival, including Clay and Friends, Mateo, Thierry Larose, La Bronze, KUMPA’NIA, Les Foutoukours, Ze Radcliffe Fanfare, Hippolyte, Espace Forain, Mauvais Amis, Super Plage and many others.
Don’t miss the FAR Festival in an alleyway near you or on MAtv, starting August 12!
MAtv: My community’s voice by Videotron
MAtv, an exclusive service for Videotron customers, serves the community by reflecting Québec's diversity. It gives all citizens access to a vehicle of free expression and outreach that promotes public participation. MAtv carries useful, informative and educational programming that focuses on topics of local interest and supports the emergence of new talent. It reflects the concerns of the community of 1.5 million households it serves across Québec. MAtv is broadcast on channel 9 (Helix and illico) and on channel 609 in HD (illico). It is also available via video on demand, on the Web and on mobile with the Helix and illico apps. MAtv is present on social media, including Facebook and Instagram.
FAR Festival des arts de ruelle has been mounting an eclectic program of short professional artistic performances since 2017. It is a multidisciplinary, inclusive event that goes to the core of the human experience. FAR’s goal is to decentralize culture by bringing it to the audience. Its schedule of neighbourhood performances in the naturally close-up-and-personal setting of the alleyway breaks down the barriers between artistic disciplines. The geometry, geography and history of the alley as a gathering space and place of caring make it a natural home for the arts. The FAR Festival seeks to democratize culture, make art accessible to all and promote creative, innovative emerging artists who speak to our humanity.
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Senior Marketing & Distribution Manager, MAtv
FAR Festival des arts de ruelle