Historic record for Club illico: Original series Blue Moon passes million-viewer mark in less than a month

February 24, 2016 - Press Release

Montréal, February 25, 2016 – Blue Moon's winning streak continues. After setting one viewing record after another on Club illico, the original series produced by Fabienne Larouche and Michel Trudeau of Aetios Productions has passed the million-viewer mark in less than a month, a first for the subscription video-on-demand service.

The viewing statistics are indicative of changing television viewing habits. Blue Moon racked up 100,000 viewings in less than 2 days, and tens of thousands of binge viewers watched all of Season 1 in three days or less. Blue Moon is an exclusive Club illico original series starring Karine Vanasse and featuring a distinguished cast that includes Luc Picard, Patrice Godin, Éric Bruneau and Caroline Dhavernas.

The Blue Moon phenom
Since its release, Blue Moon has captivated critics and audiences alike. Critics have praised the acting and production values, and the way the 10-episode series, written by Luc Dionne and directed by Yves-Christian Fournier, draws viewers into a little-known world. Blue Moon has also made a splash on social media, where the series' fans are eagerly awaiting Season 2 (currently in postproduction).

“Club illico had promised a gripping and powerful original series, and today we can say, without fear of contradiction, mission accomplished!” said Marie Ginette Lepage, Vice President, Marketing - Content & Broadcasting of Videotron. “Made for binge viewing, Blue Moon has helped take Club illico to the next level. The polished writing, production values comparable to those of the top American series, and world-class cast make Blue Moon a must-see show. We know the series' thousands of fans are already looking forward to Season 2.”

For all TV viewers, Videotron customers or not
Blue Moon is available, in full, exclusively on Club illico to all residents of Québec and Ontario, whether or not they are Videotron customers. To join Club illico's 260,000 subscribers, call Videotron Customer Service at 1 888 433-6876.

About Club illico 
Club illico, launched in spring 2013, offers the largest selection of French-language content of any subscription video-on-demand service in Québec and Ontario for only $9.99 per month. It is available on illico TV new generation (channel 900), on the Web (illico.tv) and on iPad and Android tablets (through the illico app). Club illico provides unlimited access to an impressive catalogue of movies, exclusive television series, children's programs, documentaries and concerts from the largest Québec and foreign studios, updated weekly.

For more information on Club illico, visit illico.tv/clubillico

Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2015, Videotron was serving 1,745,900 cable television customers, including 1,564,600 Digital TV subscribers. Videotron is also the Québec leader in high-speed Internet access, with 1,559,500 subscribers to its cable service as of September 30, 2015. As of the same date, Videotron had 742,500 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,329,500 Québec households and organizations. For the tenth consecutive year, Videotron was ranked as Québec's most respected telecommunications company, based on a Léger survey.

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Contact persons

Merick Séguin

Advisor, public relations

(514) 380-7069


Élodie Girardin-Lajoie

Vice-President, Corporate Affairs