Montréal, February 19, 2015 – In another confirmation of Club illico's status as Québec's top subscription video-on-demand service, the full second season of the police series Mensonges has garnered 250,000 viewings in barely two weeks, a record for any Québec series in Club illico's entire history.
This level of popularity proves once more how enthusiastic audiences are about binge viewing and quality content, commented Myrianne Collin, Videotron's Senior Vice President, Strategy & Marketing. This latest resounding success confirms Club illico's position as the key player in subscription video-on-demand in Québec.
Repeated success for Club illico
In an indication of the excitement about the second season of Mensonges and changing television viewing habits, Season 2 has generated twice as many Club illico viewings as did Season 1 in its first two weeks online. Driving new trends and new entertainment habits, Club illico has been at the cutting edge of quality French-language content, constantly offering its viewers the best possible entertainment experience. For two years, Club illico has occupied a key position in Québec's cultural landscape, providing its subscribers with a unique variety of new content, week after week. The second exclusive season of Mensonges joins a wide selection of new titles offered exclusively on Club illico, including the series Le Dôme, 24 heures : vivre un autre jour, Les beaux malaises and Lance et compte, all of which enjoyed instant success.
Mensonges, an original Québec series
Mensonges is produced by Sophie Deschênes of Sovimage, written by Gilles Desjardins (Musée Éden, Des crimes et des hommes) based on an original idea, and directed by Sylvain Archambault (Le Négociateur, Piché : entre ciel et terre, Les Lavigueur). Season 2 stars Fanny Malette, Éric Bruneau, Sylvain Marcel, Pierre Verville and Normand d'Amour. The homegrown series picked up three Prix Gémeaux in 2014 for its first season, including the coveted best dramatic series award.
About Club illico
Club illico, launched in spring 2013, offers the largest selection of French-language content of any subscription video-on-demand service in Québec for only $9.99 per month. It is available on illico TV new generation (channel 900), on the Web (illico.tv) and on iPad and Android tablets (through the illico app). Club illico provides unlimited access to an impressive catalogue of movies, first-run television series, children's programs, documentaries and concerts from the largest Québec and foreign studios, updated weekly. All Québec and Ontario residents can subscribe, whether or not they are Videotron customers, by calling Videotron Customer Service at 1 888 433-6876. Videotron customers can also subscribe at illico.tv/club or channel 900 on their illico TV new generation set-top box.
For more information on Club illico, visit https://illicoweb.videotron.com/club-infos
Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2014, Videotron was serving 1,796,300 cable television customers, including 1,549,000 Digital TV subscribers. Videotron is also the Québec leader in high-speed Internet access, with 1,432,300 subscribers to its cable service as of September 30, 2014. As of the same date, Videotron had 589,400 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,286,200 Québec households and organizations. For the ninth consecutive year, Videotron was ranked as Québec's most respected telecommunications company, based on a Léger survey.
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