Montréal, November 15, 2017 – As of today, the access to mobile version of Club illico is now available with all new Videotron mobile plan subscriptions, a move designed to meet the growing needs of consumers who increasingly use mobile devices to access content. Keeping up with your favourite series has never been easier!
Viewing television and video content on mobile devices is a clear trend. Recent surveys show that 20% of Quebec consumers watch videos, series or movies on their Smartphones 1. And the tendency is even more pronounced with younger viewers: 85% of Canadian Francophones smartphone owners aged 18 to 34 report watching streaming video on their mobile device in the last month 2.
Today our mobile devices are much more than mere communication tools, notes Bertrand Hébert, Vice President, Marketing at Videotron. We use our phones to stay in touch, to keep up with the news, to listen to music, to shop and to be entertained. Videotron understands that mobile devices are a fantastic platform for accessing all kinds of content. This new initiative will make our customers' lives easier and meet a real need.
This campaign is also a way for Videotron, the newest player in the Quebec mobile market, to stand out from the competition.
In an extremely competitive market like mobile, this new initiative will strengthen the innovative aspect of our mobile offering and set us apart thanks to the unique content available on Club illico, the most popular French-language subscription video-on-demand service in Québec3 , added Mr. Hébert.
Club illico: The best in entertainment
Club illico captivates viewers with successful original productions such as Blue Moon, Victor Lessard and l'Académie. It provides unlimited access to Canada's largest selection of French-language movies, exclusive television series, children's programs, documentaries and concerts from the largest Québec and foreign studios, updated weekly. Upcoming new releases include the eagerly awaited original documentary series Pablo Escobar, raconté par son fils, which debuts on November 30.
New and existing Videotron customers alike will be able to access a wealth of content on their phone via Club illico mobile when they subscribe to a new plan.
For more details and information on activating the illico application on a mobile device, visit : https://forum.videotron.com/t5/News/Club-illico-on-your-mobile-has-arrived/ba-p/3763
[1] Source: Mobilité au Québec en 2016 : état des lieux, CEFRIO
[2] Source: Multimedia Content on Smartphones, Analysis of the Francophone Market, Media Technology Monitor (MTO)
[3] Source: Le portrait numérique des foyers québécois en 2017, CEFRIO
About Videotron
Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2017, Videotron was serving 1,649,000 cable television customers, including 1,603,900 Digital TV subscribers, while Club illico, the over-the-top video service, had 347,400 members. Videotron is also the Quebec leader in high-speed Internet access, with 1,654,100 subscribers to its cable service as of September 30, 2017. As of the same date, Videotron had 990,300 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,205,400 Quebec households and organizations. For the twelfth consecutive year, Videotron was ranked as Quebec's most respected telecommunications company in the annual Léger survey.
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Legal: Offer valid only for new plans for customers who are not already Club illico subscribers. Requires a monthly subscription to selected mobile plans. Limit one subscription and one simultaneous use per client account. Available in Canada only, where technology permits. Availability of films and series on different platforms may vary. Data use counts toward included plan data. Internet connection and bandwidth are the customer's responsibility. Certain conditions apply. This offer is subject to change without prior notice.
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