Since he began working for Quebecor and its subsidiaries in 2010, he has developed deep expertise in telecommunications, data management and digital advertising monetization. As Senior Vice President and Chief Marketing Officer of Videotron and Freedom Mobile, he is responsible for the marketing of all Videotron, Videotron Business, Fizz and Freedom products and for building customer loyalty across Canada.
He has held positions in various areas of the business, including Regulatory Affairs at Quebecor head office, Marketing at Videotron, and at Quebecor Expertise Media. As Vice-President, Operational Convergence, from 2021 to 2024, he was responsible for overseeing priority multi-sector strategies.
Jean B. Péladeau sits on the boards of directors of Léger Marketing Inc. the Fondation du CHUM, Etiya, Otogo, the Fondation Jean-Neveu and the Pavillon Pierre-Péladeau. He is also a director and a member of the Executive Committee of Quebecor Media inc.
He holds a B.A. in Communication and Media Studies from Carleton University.