Frédéric has been Vice-President Sales & Marketing, Consumer Market since October 2021. His mission is to establish and implement residential marketing and sales strategies and to oversee retail network expansion plans and consumer market development projects.
Frédéric has been a key player in the deployment of large-scale technological solutions and in Videotron's digital transformation with a 15-year track record of success with the organization. He has been entrusted with a number of strategic assignments as Vice-President, Business Sales & Marketing, Vice-President Marketing & Product Innovation, and most recently Head of Marketing Growth and Residential Sales.
He was one of the architects of the Helix ecosystem rollout, the fast-paced growth of Videotron Business, and the implementation of a new transactional platform. He is an impactful leader known for his ability to motivate and inspire teams to exceed ambitious goals.
Frédéric began his career in the agri-food industry, where he held positions in sales team management, major account management and marketing. He graduated from the École des hautes études commerciales de Montréal with a degree in Marketing.