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Isabelle Dessureault appointed Vice President, Content Operations and Public Affairs

Montréal, June 11, 2013 — Manon Brouillette, President and Chief Operating Officer of Videotron, is pleased to announce the appointment of Isabelle Dessureault to the position of Vice President, Content Operations and Public Affairs.

Ms. Dessureault will be responsible for the distribution, commercialization and programming of content for all of Videotron’s content delivery platforms: television, Internet, mobiles and tablets. She will also oversee the Indigo pay-per-view service, Lib tv, Canada’s first channel designed specifically for mobile devices, and will continue playing a key role in developing Videotron’s positioning and communications strategies for all its audiences. In addition, she remains President of MAtv, the exclusive television channel for Videotron customers, which has tripled its market share under her leadership.

“We all know Isabelle’s talent for team-building, her creativity, and her unerring ability to grasp the issues and seize the opportunities,” said Manon Brouillette. “Isabelle is therefore the ideal person to head this Vice President’s Office. I am confident that she will help push our entertainment strategy still further by delivering the best selection of content on the multiple platforms we offer our customers.”

With a single click, Videotron customers can access more than 30,000 video on demand titles per year and the largest selection of French-language movies and television programs in Canada. Videotron’s constantly renewed selection of content and products delivers the best entertainment experience on the market.

Isabelle Dessureault joined Videotron in 2005 as General Manager, Communications. In 2006, she was appointed Vice President, Corporate Affairs and took the helm of the VOX television channel. She made her mark by implementing communications strategies for major corporate projects including cable telephone service, Videotron’s 4G network and illico TV new generation. She recently led the complete overhaul of the VOX channel under the new Matv name. From 2008 to 2010, she served as Vice President, Public Affairs of Quebecor Media.

Isabelle Dessureault is a graduate of Université du Québec à Montréal and the Amsterdam School of Business, and holds an MBA from Concordia University. She worked as a consultant for almost twelve years, including eight years with National Public Relations, where she was a partner in the Montréal office. 

Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, and Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of March 31, 2013, Videotron was serving 1,849,200 cable television customers, including 1,500,300 subscribers Digital TV. Videotron is also the Québec leader in high-speed Internet access, with 1,397,300 subscribers to its cable service as of March 31, 2013. As of the same date, Videotron had 420,900 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,274,000 Québec households and organizations. For the eighth consecutive year, Videotron was ranked as Québec’s most respected telecommunications company by Les Affaires magazine, based on a Léger Marketing survey. 

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