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Sylvie Charette named Vice President, Branding & Interactive Media

Montréal, January 22, 2013 – Myrianne Collin, Senior Vice President, Strategy & Marketing of Videotron, is pleased to announce the appointment of Sylvie Charette to the position of Vice President, Branding & Interactive Media.

Ms. Charette will be responsible for promoting Videotron’s key brand differentiators. She will play a leading role in developing brand positioning strategies for the company’s different audiences while maintaining Videotron’s customer-focused approach to all corporate communications.

“Videotron is very happy to welcome Sylvie Charette aboard,” said Myrianne Collin. “Her leadership qualities, passion for telecommunications and professional skills will be valuable assets to the company. Sylvie’s mission will be to promote the Videotron brand in order to maintain its stature in Québec. She will have our full support in the pursuit of her objectives.”

Sylvie Charette is a seasoned manager with 25 years of experience in the telecommunications industry. Among other things, she has served as Vice President, Marketing & Communications with Rogers Communications and Telus. She also occupied several management positions, including Director, Consumer Communications, at Bell Mobility, where she worked for some 10 years. Her career highlights include participating in the creation of a single communication platform for the Rogers brand and spearheading the repositioning of the Fido brand for the Canadian market.

Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, and Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its interactive Digital TV service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2012, Videotron was serving 1,852,900 cable television customers, including 1,457,800 subscribers to its digital service. Videotron is also the Québec leader in high-speed Internet access, with 1,369,600 subscribers to its cable service as of September 30, 2012. As of the same date, Videotron had 378,300 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,249,700 Québec households and organizations. For the seventh consecutive year, Videotron was named Québec’s most respected telecommunications company by Les Affaires magazine, based on a Léger Marketing survey. 

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