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Videotron ranks among the best in the world
Montréal, February 8, 2012 – In view of its laser focus on delivering the best possible customer experience, Videotron is proud that the trade magazine Advertising Age* has recognized the Company’s marketing communications, which showcase customer service, as among the best in the world. Videotron’s excellent customer service, inventive commercials and new high-tech flagship store all embody the “infinite power” concept and support the Company’s unrivalled customer satisfaction levels, attracting the attention of Advertising Age.
“We have been working unstintingly for years to build a special relationship with Quebecers and to set ourselves apart from the competition by offering products and customer service that exceed customers’ expectations,” said Manon Brouillette, President, Consumer Services. “We are flattered to receive this recognition and to see that our marketing is spreading the word about our high-calibre offerings far and wide.”
Videotron, Québec’s most respected telecommunications provider** for the past six years running, has been working with the Montréal-based agency Sid Lee to develop its customer-driven vision. Advertising Age pointed to Videotron’s ability to reinvent itself, noting the opening of its flagship store in Montréal in November 2010. The store is equipped with interactive booths and features a staircase lit by more than 150 high-definition LED screens, making it a truly dazzling destination for customers.
Advertising Age also noted the resounding success of the advertising campaign in which comics Sugar Sammy and André-Philippe Gagnon put Videotron customer service to the test during the moving season rush. The commercials used humour to demonstrate Videotron’s efficient customer service and differentiate it from the competition.
Many notable distinctions
Videotron has racked up four other noteworthy distinctions in the space of a few months. In addition to being named Brand of the Year 2011 by Strategy Magazine in the fall, Videotron scored the highest customer satisfaction rate for mobile services in eastern Canada*** and a survey conducted by International Data Corporation (IDC) found that Videotron customers are the most satisfied and the most likely to recommend their telecom carrier among customers of more than 20 Canadian service providers. Finally, Videotron’s flagship store in downtown Montréal won gold in the “Other Digital Media / On the Edge” category at the Digital Marketing Awards.
Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, and Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its interactive Digital TV service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2011, Videotron was serving 1,844,200 cable television customers, including 1,348,100 subscribers to its digital service. Videotron is also the Québec leader in high-speed Internet access, with 1,306,400 subscribers to its cable service as of September 30, 2011. As of the same date, Videotron had 258,100 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,179,400 Québec households and organizations. For the sixth consecutive year, Videotron was named Québec’s most respected telecommunications company by Les Affaires magazine, based on a Léger Marketing survey.
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* “Five Great Agency Ideas From Around the World,” Advertising Age
** Léger Marketing
*** J.D. Powers
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