Yanette
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Vidéotron unveils new visual identity

Montréal, August 11, 2004 - Robert Dépatie, President and Chief Executive Officer of Vidéotron, unveiled the company’s new logo to employees this morning. Mr. Dépatie noted that Vidéotron’s visual identity is a key component of its image, a reflection of the organization’s character, values and vision that contributes to its success.

The new logo does provide a striking representation of Vidéotron’s values, its new personality and its vision, which is focused on delivering the best possible customer experience through state-of-the-art products supported by outstanding customer relations.

The meaning of the logo
The moving arrow symbolizes Vidéotron’s determination to move ahead and expand its market dominance by maintaining its leadership in entertainment and telecommunications, particularly as it prepares to launch a residential Voice over IP service in the first half of 2005. The arrow also expresses the company’s dynamism and forward-looking vision. At the same time, the rotation of the V in Vidéotron on its side to form the arrow and the use of Vidéotron’s traditional colours demonstrates the linkage with the company’s history.

Vidéotron ltée (www.videotron.com), a wholly-owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development and Internet access services. Vidéotron is a leader in new technologies with its illico interactive television system and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. Vidéotron serves 1,429,000 cable television customers in Québec; including over 287,000 illico subscribers. Vidéotron is also the Québec leader in high-speed cable Internet access, with 473,000 subscribers to its cable modem and dial-up services. 


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