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Robert Dépatie President and Chief Executive Officer Videotron Ltd.

Robert Dépatie

Robert Dépatie joined Videotron in December 2001 as Senior Vice President, Sales, Marketing and Customer Service and President of VOX. In June 2003, he was appointed Chief Executive Officer. Mr. Dépatie spent his first months as CEO developing corporate strategies informed by a clear, forward-looking vision: a customer focus based on a commitment to enhancing customer service and user experience. Under his leadership, the Company embarked on a rethinking phase and began working to quickly become a full-service telecom provider, in line with its new mission of delivering the best possible customer experience.

To accomplish that mission, Robert Dépatie and his team moved towards a comprehensive "on-demand" approach to product positioning and content delivery. The on-demand philosophy and other strategies spawned some 20 new products and services, including IP cable telephone service and mobile services. Also, major investments were made in network upgrades to support new high-tech products, making it possible to offer both residential and business customers one-stop-shopping and bundled services.

The months of effort directed towards addressing customers' needs and improving operational effectiveness paid off with a string of successes. By the end of 2005, the customer focus was firmly entrenched and the Company reported record growth for all its services. The trend has continued since 2006 with solid financial results driven by revenues in excess of $1 billion.

Beginning in late 2008, Quebecor and Videotron spent more than $1 billion to build out an advanced mobile services network. The highly publicized launch took place in September 2010, capping a series of dozens of consecutive quarters of growth and another major milestone, the passing of the $2 billion revenue mark.

Today, Videotron is clearly benefiting from Robert Dépatie's strategies and vision. The Company has an overall customer satisfaction rate of 97%* and ranked in a recent survey as Quebec's Most Admired Telecommunications Company** for the sixth year in a row.

Before joining Videotron, Robert Dépatie graduated from the University of Western Ontario and held senior positions in the food distribution industry, serving as president of Le Marquis/Planters and vice president of Heinz Canada Ltd.

Robert Dépatie has been a member of the Board of Directors of the Fondation Père Sablon since 2007 and chaired its public fundraising drive in 2010. He served as honorary president of the Orchestre Symphonique de Laval from 2006 to 2008 and chaired the École de technologie supérieure (ETS) development fund's benefit gala in 2009.

* Léger Marketing March 2011 Survey.
** Journal Les Affaires, February 2011.


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