Robert Dépatie President & CEO

Robert Dépatie joined Videotron in December 2001 as Senior Vice President, Sales, Marketing and Customer Service and President of VOX. In June 2003, he was appointed President and Chief Executive Officer. Mr. Dépatie spent his first months as President and CEO developing corporate strategies informed by a clear, forward-looking vision. Part of his vision was to initiate a major shift towards a customer focus based on a solid commitment to enhancing customer service and user experience. The Company then entered a rethinking phase and began working to become a full-service telecom provider, in line with the new vision reflected in its new mission: delivering the best possible user experience to each and every Videotron customer.

To accomplish the mission, Mr. Dépatie and his team moved towards a comprehensive “on-demand” approach to positioning the Company's products and to delivering entertainment to customers. The on-demand philosophy and other strategies spawned some 20 new products and services, including IP technology cable telephony and wireless services. Also, major investments were made in infrastructure to support Videotron's future development, which would eventually be driven by unique one-stop-shopping and bundling strategies for both residential and business customers.

The months of effort directed towards addressing customers' needs and improving operational effectiveness paid off with a string of successes. At the end of 2005, the Company reported record growth for all its services and posted solid financial results. This trend continued throughout 2006, 2007 and 2008 with revenues going over the billion dollar mark.

Today, Videotron is clearly benefiting from Robert Dépatie's strategies and vision. The ultimate proof can clearly be shown with Videotron's 95% client satisfaction rate* and the fact that a recent across-the-province survey voted Videotron Quebec's Most Admired Telecommunications Company** four years in a row. Before joining Videotron, Robert Dépatie completed a Degree at Western University and held many high-level positions in the food distribution industry, including companies such as Le Marquis/Planters, and Heinz Canada Ltd.

*  Léger Marketing December 2008 Survey.
** Revue Commerce, March 2009.

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